14 Story Hooks & High Converting Subject Lines [PDF]
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Antonie Ng
The secret to telling a great story is...
The hook.
A great story can either thrive or die in the first few seconds.
When it applies to your reputation as a storyteller or communicator...
🔍 Research has shown that it takes another 12 interactions to change a bad first impression.
So the beginning to any great story or movie is crucial.
Over the last 6 months, I've been writing weekly emails and posting videos on my Instagram,
Secretly experimenting...
- Various email subject lines.
- Opening lines in my blog posts.
- Random hooks in the first 3-5 seconds of my videos.
Resulting in:
- Email open rates between 55-65% (2-3X higher than industry average)
- New replies and leads straight to my inbox
- An extra 3.5k in program sales over 30 days.
Now I want to share it with you, with the hope that you too will put your mad scientist hat on and test it yourself!
You will get my best performing story hooks, subject lines and content prompts with links to real examples.
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