14 Story Hooks & High Converting Subject Lines [PDF]

The secret to telling a great story is...

The hook.

A great story can either thrive or die in the first few seconds.

When it applies to your reputation as a storyteller or communicator...

🔍 Research has shown that it takes another 12 interactions to change a bad first impression.

So the beginning to any great story or movie is crucial.

Over the last 6 months, I've been writing weekly emails and posting videos on my Instagram,

Secretly experimenting...

• Various email subject lines.
• Opening lines in my blog posts.
• Random hooks in the first 3-5 seconds of my videos.

Resulting in:

• Email open rates between 55-65% (2-3X higher than industry average)
• New replies and leads straight to my inbox
• An extra 3.5k in program sales over 30 days.

Now I want to share it with you, with the hope that you too will put your mad scientist hat on and test it yourself!